The increasing number of social media users have changed the face of marketing. Now marketers know that social media is the best advertising platform to link with potential customers. Therefore, they are continually evolving their marketing strategies to capture the attention of today’s customer. As the number of social media users increases, the number of companies depending on social networks rises to deliver their business message. But again, potential customers are not concentrated on a single platform but scattered across the networks. As a marketer, you need to split your attention throughout all the platforms to stay connected with your audience. The best way to achieve this is by using social media tools. Here are some of the best.
Buffer is one of the greatest social media tools that offer flexibility. It allows you to create and post content across various social networks. Buffer gives you the freedom to either schedule posts to a single social platform, or post the same content on all your social networks. You can as well use its chrome extension to add information to the queue. This ability enhances creativity in content creation and sharing. The good thing is that you don’t have to prepare for what to share with your audience. You can always add any form of content that interests you in the process. Buffer also allows you to track links and determine which content interests your audience most.
Keeping up to your audience expectations is not an easy task. The demand for visual media content is on the rise. Therefore, creating video content can capture the attention of your audience and keep them engaged. Animoto is one of the powerful social media tools that offer fantastic themes, music, and templates to make your marketing videos attractive. It also provides an easy-to-use platform that allows you to create videos in a short time. On top of speed, Animoto turns your video content into professional and appealing clips. It also adds value to your business through its quick, professional, and easy to use features.
One of the many mistakes business owners commit is feeding their audience with irrelevant content. Talking too much about yourself will bore your customers and even turn you’re your potentials. Your audience wants to hear from you and not about you. Customers are looking for useful and valuable information. Therefore, giving them quality content that informs, educates, and entertains them can keep them around. Quuu is among great social media tools that give you an opportunity to select informative and relevant content from the web that can impress your followers, then creates an automatic queue to be sent to your social media platforms.
Feedly is an amazing marketing tool that saves a lot of your time. If you want to be updated on the industry news or want to follow your influencers’ blogs, Feedly is one of the best social media tools that allow you to customize all your feeds to a single platform. The marketing tool also allows you to add other publications and blogs that you want to follow and access them from one location. To achieve the best marketing results, it’s always recommendable to hire reputable social media marketing experts like NetBase to give your high business returns within a short time.
NetBase is a leading social analytics company that is powered by high end next-generation artificial intelligence. The company is dedicated to delivering a high return on investment value by giving accurate, flexible, fast, and in-depth customer insights to help you make informed business decisions. NetBase provides you with analyzed data that helps protect your brand reputation and manage arising issues before they can damage your brand. It also drives campaign performance to keep you top of your competitors.
This post was originally published on The Market Plan