High quality printing and graphics have assumed a crucial role in customization these days, with customers desiring personalized designs for a unique appearance. Therefore, customization is being practiced in key industries, such as electrical & electronics, and the automotive industry. Protection and prolonging the life of the graphics has led to significant demand for protective overlaminates in the market.
To serve the durable labels market, there is a dire need for converters to produce labels that are attractive but also durable enough to last for the life of the product. Protective overlaminates are highly suitable for such applications and also allows the convertors to avoid material waste and downtime.
Key trend prevailing in the global protective overlaminates market is the use of antimicrobial technology to manufacture films. For example: Dunmore Corporation is manufacturing antimicrobial overlaminates that is bacterial resistant and is suitable for use in medical & healthcare vertical.
Exhibit 1 depicts how protective overlaminates have evolved over the period. Earlier varnishing was carried out on the label’s surface to protect the printing done on it. Then reverse subsurface printing came into existence wherein the graphic was printed was printed in reverse for increased durability. Reverse subsurface printing is expensive because of high cost of transfer tapes. Overlamination has been in use since long as it offers greater protection as compared to its counterparts.
Protective Overlaminates Market: Parent Market Outlook
Surface protection films market is the parent market of the protective overlaminates market. The market volume of surface protection films market was 323,270 tonnes in 2016. Also, Exhibit 2 below represents the regional share of the global surface protection films market.
Protective Overlaminates Market: Industry Developments
- The global protective over laminates market is a highly competitive one, and manufacturers focus on additional features aimed to increase convenience, to stay one step ahead of their competitors. For example: The new scotchcal overlaminates film launched by the 3M company aims at reducing the time, cost, and labor required for stripping and refinishing surfaces. The protective overlaminates are designed for use in airports, hospitals, classrooms, laboratories and other areas to protect entrances, floors, and bathroom surfaces, among others.
- Manufacturers of protective overlaminates are also focused on additional features for enhanced appearance, such as a selection of pearlescent and glittering starlight decorative overlaminates, to cater to their clients’ requirements.
Protective Overlaminates Market: Segmentation
The global protective overlaminates market is segmented in the basis of product type, material, application, and region.
On the basis of product type, the global protective overlaminates market is segmented into
- Calendared Laminates
- Cast Laminates
A key differentiation between the calendared and cast laminates is that calendared laminates are used for short term applications whereas cast laminates are meant to be used for a longer period of time.
On the basis of material, the global protective overlaminates market is segmented into
Materials other than PVC are gaining enormous traction in the market. As reported by 3M, a key player in the protective overlaminates market, a key trend observed in the market is the shift from PVC to more environment friendly materials.
On the basis of application, the global protective overlaminates market is segmented into
- Digital Prints
- Printed Graphics
- Promotional Signage
- Trade Show Signage
- Point of Sale Displays
The global protective overlaminates market has been divided into seven key regions –
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific excluding Japan (APeJ)
- Middle East & Africa (MEA)
This post was originally published on The Market Plan