The ever-increasing importance of grooming and a presentable appearance among the aspirational, urban class in order to create a positive impression in the professional world, has created limitless opportunities for the cosmetics market. This emerging trend of personal grooming among working professionals with rising standards of living is leading to the packaging requirements of different cosmetic products. There have been a number of revolutionary lip care packaging products launched in lip care packaging market that have an aesthetic appeal in the eyes of customers, contributing to an increase in sales. The addition of bio-material packaging and unique customization options has led to a new segment in lip care packaging market by way of attracting new customers.
Market Dynamics of Lip Care Packaging Market:
Cosmetics packaging manufacturers are devising ways to provide packaging solutions that address the diverse product range in lip care market segment. Lip care packaging has to focus their attention on product showcasing, information, specification and brand value communication to enhance the product visual appeal on store shelves. A critical factor responsible for the growth of lip care packaging market is the rising per capita disposable income, particularly in emerging economies.
Personal grooming, long thought of as being restricted to the younger population, has slowly but surely become popular with all generations. Be it the geriatric, middle-aged or millennial population, self-grooming is now considered equally important by all individuals. Another factor responsible for lip care packaging market growth is the variety of natural and organic lip care products that have a special appeal to health-conscious customers. Low plastic tube physical stability is considered the biggest restraint in lip care packaging market as low-density plastics tend to tear or crack after recurring use. In addition, chemicals deployed in producing lip care products are also a large barrier for the lip care packaging market.
The global lip care packaging market has seen several developments when it comes to packaging functionality and design. Lip care packaging tubes that include friendly end compartments are a new innovation introduced in the lip care packaging market. Such tubes have an in-built compartment known as the friendly end which contains a lesser amount of lip care paste. This breakthrough design has allowed lip care customers to share lip balms with their dear ones and has also improved hygiene by minimizing the transfer of germs.
Market Segmentation of Lip Care Packaging Market:
Lip care packaging market can be classified into applicator type, material type, and packaging type. Based on packaging type, lip care packaging market is segmented into lip care tins, lip care bottles, lip care jars, and lip care tubes. By material type, lip care packaging market is divided into metal, glass, plastic, and paperboard. Plastic is the most frequently used because of its easy availability and inexpensive nature. With respect to applicator type, lip care packaging market can be sub-segmented into brushes and roll-ons.
Regional Outlook of Lip Care Packaging Market:
Lip care packaging market has been analyzed in five geographic regions, which are Europe, Middle East and Africa (MEA), Asia Pacific, Latin America, and North America. Europe dominates the global lip care packaging market but China and India are anticipated to record a high growth rate for the duration of the forecast period. North America should witness steady growth, as should the MEA mainly due to economic labor rates and favorable government regulations.
Key Players in Lip Care Packaging Market-
A few key players currently leading the lip care packaging market are Park Tech A/S, IMS Ningbo Limited, Eastar Cosmetic Packaging, HCP Packaging Co. Ltd., The Packaging Company, and Arminak & Associates LLC.
This post was originally published on The Market Plan