Digital pregnancy test is an over-the-counter semi-quantitative urine test, which detects presence of human chorionic gonadotrophin (hCG), an indicating factor for pregnancy. Acceptance among scientists regarding the role of hCG hormone in urine to detect pregnancy has led to development of innovative pregnancy tests over the recent past. Women prefer taking pregnancy tests with the help of these tools, at home rather than visiting a doctor or a hospital. Furthermore, digital pregnancy test kits such as Clearblue pregnancy test kits, provide information about the duration of positive pregnancy status with week indicator facility. Conventional pregnancy tests contain pregnancy patches with reagents such as Sera reagent, to detect presence of hCG hormone in the urine, whereas, digital pregnancy tests display information such as levels of hCG hormone as well as time since conception. Commercially available digital pregnancy tests include Clearblue, First Response, and e.p.t. pregnancy tests.
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Advantages offered by digital pregnancy tests such as ease of use, instant results, and convenient method of testing that can be conducted at home are boosting growth of the digital pregnancy test kits market. Furthermore, increasing adoption of innovative advertisement and promotion campaigns by manufacturers, are creating awareness regarding pregnancy test kits and self-testing for pregnancy. For instance, aggressive advertisement by Swiss Precision Diagnostics GmbH (SPD) helped in increasing their market share in U.S. in 2013-2014, which its competitor, Church & Dwight Co., Inc. proved in U.S. court. The aggressive advertisement has assisted in increasing the adoption of pregnancy test kits among women, in turn, driving market growth. Strip-based conventional pregnancy tests may be associated with certain issues such as possibility of manual errors while comparing the results with the standard, wherein, second opinion may be necessary. Digital pregnancy tests avoids such issues altogether due to the presence of an in-built digital screen, which directly reveals pregnancy status. Moreover, availability of Bluetooth wireless technology in the test kit such as First Response Pregnancy Pro test kit, which can be synced with the smartphone app, is expected to boost growth of the digital pregnancy test kits market.
Advantages offered by digital pregnancy test kits over conventional products are expected to boost growth of the digital pregnancy test kit market
The ability of digital pregnancy test kits to clearly spell out the result and estimate the number of weeks for a woman has been pregnant are the two major advantages offered by the device. The digital pregnancy test kit confirms pregnancy through an indicator on the screen and hence, does not require any interpretation of the result, as in the case of conventional test kits. Conventional kits display a line or symbol to reveal the result. The accuracy of the result is determined by the amount of visibility of the representation. Traditional kits offer low quality of visibility and more often than not, a very faint line appears on the screen of such kits. This in turn, perplexes customers by providing inaccurate interpretation as to whether the result is positive or negative. Women taking conventional pregnancy tests, thus end up visiting healthcare facilities such as clinics or hospitals, to get a better understanding about their result. On the contrary, digital pregnancy tests provide visibly accurate results, thus preventing the need to visit a healthcare professional. This in turn, is expected to drive growth of the market for digital pregnancy test kits.
High price point as compared to alternative pregnancy test kits is expected to restrain growth of the digital pregnancy test kits market
Advanced devices such as digital pregnancy test kits are sold at higher prices in comparison with alternative options. Women in emerging economies such as India, China, and Brazil refrain from using these kits due to its relatively high prices. The cost of basic versions of digital pregnancy kits in the U.S., accounts for over US$ 10 and advanced versions rise up to around US$ 20 or more. These kits allow for conduction of around 2-3 tests alone. Therefore, one test costs for between US$ 5-15. However, one conventional pregnancy test strip costs less than US$ 1. In India, digital kits start from upwards of US$ 15 whereas one conventional pregnancy test strip cost less than US$ 1.
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Key players operating in the digital pregnancy test kits market include Precision Diagnostics GmbH, Church & Dwight Co., Inc., Gregory Pharmaceutical Holdings, Inc., and Sugentech, Inc.